Friend Lists – Put your friends in “lists” to post status updates to the appropriate group. Posts can be restricted for viewing by specific friends.
Account Settings – Review Account Settings & Privacy Settings. Your minimum privacy default should be “friends” but “custom” is better.
Conversation – Facebook is only effective if you are having a conversation with someone else. Talking to yourself or “selling at” someone is not.
Engagement – Think of Facebook like a cocktail party. You want to have discussions with other people in the room. Ask about them!
Be Authentic – Even over the internet people can tell when you aren’t being authentic. Be yourself. Don’t try to be a perfect version of you.
Over Sharing – Don’t post about every workout, pictures of every meal, political, religious, or controversial opinions! Keep it to yourself!
Operate in a Vacuum – Don’t operate in a vacuum. People like to talk about themselves. Make it more about them! What value can you add for them?
Kaleidoscope – Like a Kaleidoscope, Facebook is a dynamic environment. Be willing to share, change, grow, connect, and you will reap rewards.